Brand Manager

Position Summary:

The Brand Manager will be responsible for developing and executing brand strategies to position the company as a market leader in real estate. This role demands a deep understanding of branding, consumer insights, and market trends to create impactful campaigns that build brand equity and drive engagement. The ideal candidate will be creative, data-driven, and capable of managing cross-functional teams and external agencies.

Key Responsibilities:

Brand Strategy & Development

• Develop and implement comprehensive brand strategies aligned with business goals.
• Maintain brand consistency across all marketing channels, touchpoints, and communications.
• Conduct market, competitor, and customer research to refine brand positioning and messaging.

Campaign Management

• Plan and oversee brand campaigns for project launches, awareness building, and corporate communication.
• Collaborate with creative and digital teams to ensure high-impact, on-brand execution of all materials.
• Analyze campaign performance and ROI, adjusting strategies as necessary.

Content & Communication

• Oversee the development of compelling content for social media, digital platforms, brochures, PR, and events.
• Craft and refine the brand voice and messaging guidelines.
• Support internal communication initiatives to align the company culture with the external brand image.

Collaboration & Stakeholder Management

• Work closely with Sales, Design, PR, Digital, and Project Development teams to align branding with business objectives.
• Manage relationships with creative agencies, PR firms, and media partners.
• Coordinate branding elements across project sites, showrooms, and customer experience centers.

Market Intelligence & Innovation

• Stay updated on branding trends, real estate market dynamics, and customer expectations.
• Identify opportunities for innovation in branding, customer engagement, and storytelling.

Requirements & Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 5+ years of brand management experience, preferably in real estate, luxury, or lifestyle sectors.
• Proven track record of successful brand campaigns and strategic marketing initiatives.
• Strong understanding of digital marketing, social media, and integrated communications.
• Excellent leadership, communication, and project management skills.
• Creative thinker with strong analytical and problem-solving abilities.
• English Native Required

What We Offer:

• Competitive salary (AED 20,0000 – AED 30,000)

• Performance-based bonuses, incentives
• Dynamic and collaborative work environment
• Opportunities for career growth within a fast-growing organization